"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
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“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jeff Green Speaks The Trade Desk CEO Jeff Green...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.For this week's episode of AdExchanger Talks, we have The Weather...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
As NBCUniversal’s portfolio has evolved, so has its sales pitch to brand marketers.When NBCU merged its linear and digital sales...
The Wall Street Journal recently began serving up content-driven ads, where a subscriber reading about oil prices might see a...
When South African agency Hitch Digital buys inventory programmatically, it finds that foreign publishers are often much more willing than...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gone In Six Seconds Fox is selling experimental six-second...