Jim Butler, president of the Dentsu Aegis digital agency Isobar US, is ready to hit the CES showroom floor even...
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“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Publishers like Bloomberg and The Washington Post have raced to roll out non-intrusive ad formats priced on attention and engagement...
This is the tenth installment of Home Screen, a series of profiles on mobile pubs and apps and the devs who...
TV buyers are used to transacting on GRPs and Nielsen ratings, while digital buyers purchase targeted impressions. That has complicated...
Like other digital publishers, Condé Nast wasn’t immune to the challenges of scaling an upstart, owned-and-operated video property in a...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Death By Transformation Medium is moving away from the ad-supported publishing...
In a bizarre, unruly year for political advertising, an analysis of 2016 campaign, party and super PAC spending does reveal...
Advertising trade groups are seizing the political moment in a bid to dismantle the Federal Communications Commission's recently passed broadband...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...