“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
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King Arthur Baking Company is in the rare position of being more relevant than ever during the COVID-19 pandemic. The...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Pod Race Podcasting is a relatively small market,...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... The post Comic: Virus Protection appeared first on AdExchanger. AdExchanger
Lomit Patel, VP of growth at IMVU, a 3D avatar-based social networking universe, was already planning for an economic downturn...
The direct response advertising that’s proven itself to be a resilient mainstay for other platforms during COVID-19 remains elusive for...
Unilever’s sales and marketing channels are shifting rapidly during the pandemic, and these changes will be a permanent part of...
Publicis Groupe, after years of struggling in North America, was on its way back to positive performance at the beginning...
Once Apple’s IDFA becomes opt-in for consumers, its utility to advertisers will be greatly limited. But what does this new...
The impacts of the coronavirus pandemic on AT&T and WarnerMedia are far reaching, totaling $ 2.8 billion in the second...