As the publisher that’s all about comfy, organized homes, recipes, gardening and decorating, Meredith’s content has been especially relevant during...
Programmatic
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Companies that rely on Apple’s proprietary ad ID are seeking solutions for a post-IDFA world. Although Apple didn’t actually kill...
Coca-Cola will overhaul how and how much it spends on marketing coming out of the pandemic, executives told investors on...
The reigning paradigm for media exchange – serving free content in exchange for relevant advertising – depends on cookies. With...
Media buyers often have a tough time finding diverse or minority-owned media companies on major supply-side platforms (SSPs), because those...
Nielsen plans to overhaul its digital measurement methodology to prepare for a future without cookies or mobile ad IDs. The...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big-Inbox Retail Verizon Media added a new feature for...
After acquiring ten agencies in the last four years (and seven in the last two), marketing services firm LRW Group...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Anti-Antitrust What happens when companies being investigated by the...
Streaming behavior has skyrocketed during the pandemic, and advertisers have been rising to meet that change. “Major catastrophic events don’t...