Transaction data is a rising signal for digital advertising, and not only when it comes to Amazon, ecommerce and loyalty...
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Mediaocean, the de facto software for most US TV advertising, has agreed to acquire the ad tech and analytics startup...
Nielsen is caught in the middle of a dispute between TV buyers and sellers about whether to include out-of-home...
The dent COVID-19 put in podcast advertising hasn’t stopped the market from growing. Revenues in the podcast advertising market are...
After slipping in the DSP rankings to Amazon over the past year, Google has reasserted its no. 1 status for...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Politics Facebook is considering nixing political advertising this...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
AdExchanger's Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever...
Imari Oliver has treated his career like a video game. “The goal is to level up and keep reaching new...
Add Bayer to the list of brands pausing paid media on Facebook for the month of July. The consumer health...