Nielsen expects to lay off 3,500 people – roughly 8% of its global workforce – as part of a restructuring, the company...
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After a nearly three-month-long standoff, video analytics and brand safety measurement company OpenSlate said on Tuesday that it's back in...
SKAdNetwork could become the de facto way to attribute mobile app installs on Apple devices with the release of iOS...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down With Tradition Traditional media, walloped by the pandemic’s...
Havas Media and GroupM each launched curated media marketplaces representing black, Hispanic, LGBTQ+ and other minority-owned publishers, as well as...
This is the eighth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics and Bluecore. Microsoft Dynamics,...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
When Google Chrome announced in January that third-party cookies would be phased out in two years, senior ad tech leaders...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Vs. … GDPR? Are the privacy-focused changes for...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...