What goes down must go up. Now that the economy is slowly beginning to reopen, Facebook CPMs have bounced back...
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For better or for worse, the country is starting to reopen. But that doesn’t mean advertisers are simply flipping their...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Much of JT...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... The post Comic: A Solitary Streamer appeared first on AdExchanger....
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Vox Media Chief Revenue Officer Ryan Pauley has dealt with a lot since the pandemic hit two months ago. His...
Not a news flash: Media agencies are under immense pressure. That was true long before the pandemic. But agencies have...
An IAB report on COVID-19’s impact on ad pricing, released Thursday, found that the impact of sell-side CPM declines vary...
This article charts the coronavirus pandemic’s ongoing effect on the digital ad industry – from publishers to vendors, marketers and...
Miffed by Twitter adding fact-checking labels to some of his tweets this week, President Donald Trump signed an executive order...