Contextual targeting is getting a generative AI glow-up. In the old days of contextual targeting, a media planner came up...
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Are you an ambitious talented agency activator with the connections, networks, and desire to unlock new industries and clients? We’re...
Mark Twain didn't originate the saying, "the clothes make the man," but he did famously add his own kicker to...
Government intelligence agencies have their own galaxies of acronyms worthy of ad tech. The IC, for example, as the intel...
Since their start in March 2021, PR Partners is now celebrating their third birthday. To celebrate the milestone, PR Partners...
Museums are sometimes seen as dusty, irrelevant institutions in the digital era. Young people may be more interested in scrolling...
Converged funnel. Flattened funnel. Collapsed funnel. The non-funnel funnel. The funnel has been such a powerful visualization for the buying...
McDonald’s is offering a feel-good experience for customers with their new campaign ‘Surprize Fries’. The ‘Surprize Fries’ campaign is giving...
AUCKLAND, Today: Kiwis, your wishes are coming true this April as Popeyes®, famed for its Louisiana fried chicken, finally lands...