Popeyes NZ names Hearts & Science as its main media agency

AUCKLAND, Today: Kiwis, your wishes are coming true this April as Popeyes®, famed for its Louisiana fried chicken, finally lands in New Zealand. It’s a big moment after years of anticipation!

In a thorough selection process, Popeyes has teamed up with Hearts & Science to handle its media needs, from strategy and data to PR and media buying.

The first Popeyes store will pop up in Takanini late April, kicking off a series of openings across New Zealand. This move is set to pour about $ 25 million into the local economy in the next few years.

Sharn Phillips, Popeyes NZ’s marketing guru, shares: “It’s important for us to have partners that we can heavily rely on to propel our business forward as we focus on the implementation of our stores.

“Hearts & Science were the perfect partner for us due to the blend of strategic nous and data-driven innovation.”

“Hearts & Science were the perfect partner for us due to the blend of strategic nous and data-driven innovation. Coupled with their growing reputation in market, it made the decision an easy one to make.”

Cassidy Meredith of Hearts & Science is just as thrilled: “We’re excited to be partnering with such a global iconic brand – that is Popeyes. At Hearts & Science, we know how to transform key signals into meaningful connections between brands and consumers that drive exponential growth.

“It’s a brilliant brand with a phenomenal product offering that we know New Zealanders will absolutely love.”

Hearts & Science’s portfolio just got spicier with Popeyes®, joining other big names like BNZ and The Warehouse Group. This new agency partnership kicks off straight away.