Amazon’s Gritty Campaign Shows How Tough Women’s Soccer Can Be

For those in any doubt, women’s soccer can be a brutal sport, as ecommerce giant Amazon’s European campaign portrays through bumps, scrapes and post-match recovery. In creative agency adam&eveDDB’s first work for Amazon, “The Grit” celebrates the spirit of the women’s game with 30- and 60-second edits. Directed by BAFTA-nominated director Molly Manning Walker, the…
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