Ahead of Super Bowl 58 on Feb. 11, augmented reality company Blippar worked with Snickers and The Mars Agency to...
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The Interactive Advertising Bureau New Zealand (IAB New Zealand) has appointed Angelina Farry as the organisation’s next CEO. Farry has over...
Noted advertising futurist Rishad Tobaccowala recently published an article in which he claims, in response to Bill Gates, that "AI...
Even clean rooms have to play in Google’s Privacy Sandbox. Optable, which operates a data management platform (DMP) and a...
AUCKLAND, Today: Out of Home maintained its growth trajectory, with the Out of Home Media Association Aotearoa announcing that their...
In May 2022, media company Recurrent Ventures announced that it had raised $ 300 million from private equity firm Blackstone...
Netflix is licensing yet more content from the coffers of cable TV, while G/O Media is selling its portfolio for...
AUCKLAND, Today: The Interactive Advertising Bureau New Zealand (IAB New Zealand) has officially appointed Angelina Farry as the new CEO....
This year, third-party cookies are set to disappear, and with them, several other mainstays of digital advertising like measurement, spurring...
It takes a publisher around six weeks on average to test and deploy a new identity solution, not to mention...