May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Optable Says Chrome Privacy Sandbox Is Finally Ready For Real Campaigns

Even clean rooms have to play in Google’s Privacy Sandbox. Optable, which operates a data management platform (DMP) and a clean room, announced its early access program for Chrome Privacy Sandbox activation on Thursday. Through the program, advertisers can target audiences for Privacy Sandbox auctions by matching their data graphs to those of publishers that […]

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