Five days into 2024, T-Mobile made what could be one of the biggest account moves of the year by bringing...
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The “P” in “ChatGPT” is perfect for cookieless targeting. Here “P” stands for pre-trained. It’s an aspect of the latest...
Using virtual tools and curbing flights can cut emissions in ad production by up to 95%, according to agency AMV...
CTV advertising is evolving from prepubescent into a profitable industry, so expect the nascent trends of last year – namely,...
Fan engagement platform ARound partnered with spatial computing and augmented reality localization company Immersal to produce a WebAR solution that...
Ad tech faces the biggest change in its existence: the end of third-party cookies. How much should marketers care? On...
'Tis the season for reflections and resolutions--that is to say, it's a time for embracing change in all its myriad...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: New Year, New You...
Are you curious about the ever-changing retail landscape? This week on The Speed of Culture podcast, we're talking to Rick...
A gadfly has the floor at his local city council meeting, and he's brought along visual aids to make his...