Traditionally, creator and brand partnerships are formed via communications through brand comms teams, influencer agencies and/or direct messages on social...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
The year was ‘91 when egg and beetroot came together in perfect, delicious harmony with the creation of the iconic...
In 2023, supply-path optimization took off, brands took their scalpels to made-for-advertising websites and DSPs and SSPs launched SPO products...
Meta's decision to launch an ad-free tier for Instagram and Facebook users in much of Europe has been positioned as...
Fans tuning into Saturday's NFL match-up between the Buffalo Bills and Los Angeles Chargers are going to see significantly fewer...
2023 was an eventful year in the land of TV ad measurement, from buy-side demand for performance-oriented CTV campaigns to...
At the close of each calendar year, we editors like to ask industry leaders what they learned that year and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AI? More Like “Ehh, I Don’t Know About That”...
The Los Angeles Kings will engage hockey fans in a new way during home games, partnering with Mercury Insurance and...
Ad tech is in an efficiency spurt. Consolidation happened at record pace in 2023. Challenging economic conditions led many companies...