To support its "Grand Encounter" campaign that began in early 2023, alcohol brand Grand Marnier kicked off a series of...
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As audiences flock to TikTok, Instagram Reels and YouTube Shorts, businesses are struggling to keep up with the demand for...
Attention metrics--using tactics like eye tracking to measure how long people spend looking at ads--hold a number of promises, including...
It’s not that brands don’t care about supporting the news and good journalism. But an overdependence on keyword blocklists has...
Plenty of people complain about the problems in the advertising industry, but now is the time to look at the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trial And Error Here’s a mouthful: The Google Chrome...
Iconic New Zealand fashion title, Fashion Quarterly, has been acquired by current Editor-in-Chief Sarah Murray. The deal, which closed yesterday,...
Pharmaceutical companies Dermavant and Botox Cosmetic have turned to Snapchat to teach consumers about their products' FDA-approved use. To coincide...
’Tis the season to be spending. Early holiday shopping hit new highs this year: Consumers spent $ 76.8 billion in...
Locally-owned communications, design, digital and media agency BCG2 has created true holiday vibes with its latest campaign for 1Cover Travel...