AUCKLAND, Today: MediaWorks has appointed Mike Watkins, the former boss of JCDecaux NZ, to run its outdoor advertising division, according...
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Kiwi video production company, ODV, and Australian footwear brand, Archies, are creating a marketing universe with a charismatic character at...
AUCKLAND, Today: The Comms Council is two weeks away from revealing the for the 6th annual Pressie Awards finalists PR,...
During a recent session featuring Black women in gaming at Adweek's Nextech event, COEXIST founder Jaye "Letta J" Watts' opening...
YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on...
In 2023, the sports apparel market is expected to generate more than $ 213 billion in revenue, with the men's...
To promote its Guess Eyewear collection, eyewear group Marcolin recently worked with AR company Aryel, digital marketing agency Intarget and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Zero-Sum Game Strauss Zelnick, CEO of Take-Two...
Ahead of the holiday season, brands have begun releasing festive augmented reality Lenses on the Snapchat platform. Here are some...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: State Privacy Law Lab appeared first on...