Adtech startup, Veridooh, has onboarded JCDecaux New Zealand, Vast Billboards, and Mediaworks to expand its independent verification solution across the...
Programmatic
There are a few ways to look at the new ads for plant-based drink brand Silk Nextmilk. First, they could...
Supply-side platforms are under intense pressure to prove unique value or hit the chopping block. And Magnite is using connected...
Award-winning digital designer Sonya Milford, who has been with Colenso BBDO since 2021, has stepped into the role of Digital...
With a major portion of the U.S. workforce now remote and the digital nomad lifestyle on the rise, the very...
The supply-path optimization (SPO) trend is catching on with video publishers. Future Today, an ad-supported video on demand (AVOD) platform,...
//www.youtube.com/watch?v=kcncri547Uk AUCKLAND, Wednesday: A year after launching their global brand campaign See the Possibilities, Australia-based CFD broker Pepperstone is back...
As brands experiment with recent advances in generative machine learning, one of the nation's biggest cable companies is offering small...
This week, we dive into Shopify, and its potential as a uniquely positioned purchase data supplier to the advertising industry...
After a successful first year, the Master of Advertising Effectiveness programme has partnered with the World Advertising Research Centre (WARC)...