Publishers aren’t just off-setting losses with direct-sold programmatic; they’re unlocking the 70% of consumers brands can’t reach in the open...
Programmatic
AUCKLAND, Today: On Wednesday 6 September, AUT will host the AI + Communication Symposium to share research and foster discussion....
Something ostensibly “good” (consumer privacy protection) could also be an antitrust violation. Weird world. Which is why data protection authorities...
AUCKLAND, Today: Respected (and highly awarded) creative Tony Clewett is to join specialist retail and shopper communications agency Raydar as...
The 2024 AXIS Student Challenge has officially started, piquing the interest of tertiary students across the country. Organised by the...
Specialist retail and shopper communications agency Raydar has appointed highly awarded creative Tony Clewett as Head of Creative. With more...
A hot news bombshell has entered the villa. Top line Today, Peacock announced several co-promotional marketing partnerships and integrations for...
F1 is growing in popularity worldwide--especially in the Netherlands thanks to Dutch driver Max Verstappen, who has been the world...
Rapper Drake is incorporating augmented reality into his It's All a Blur tour by overlaying Snapchat's popular Crying Lens on...
This summer has given the ad industry several reasons to be cheerful. Not only is "out of office" season well...