Scaled ad tech M&A was up 150% in the third quarter, driven in part by private equity … so, hurrah?...
Programmatic
Adidas' most recent campaign (quite literally) has legs. After scooping the Cannes Lions Outdoor Grand Prix for its liquid billboard,...
Programmatic advertising can be notoriously complex. But in the streaming category in particular, there is ample opportunity to improve transparency,...
Marketers are obsessed with acquisition. So much so that they synonymously refer to it as performance, indicating that to add...
Old El Paso launched an awareness campaign to reach new customers in the UK with personalized ad creative promoting “Fajita...
The industry has long moved past the idea that advertising only exists in a handful of silos, like TV, print...
AdExchanger.com news round-up… Want it by email? Sign up here. Social Butterflies Are we entering an era of celebrity-owned social media?...
Say you need a new stick of deodorant. You walk into your local drugstore and find the product you want....
In the realm of irreverent brands, Wendy's stands apart from its fast-food peers. The brand's marketing has real bite, taking...
Featuring a conspiracy theorist, a computer hacker and a roleplay gaming geek, digital marketplace Skyscanner aims to position itself as...