While some A-listers shirk the paparazzi, others accept the press pack are part and parcel of show business. Some celebrities...
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Now that alternative TV currencies have passed the initial sniff tests, how should buyers and sellers compare their viewership numbers?...
AUCKLAND, Today: Campaign’s ‘Global Agency of the Year’ shortlists have been announced, with New Zealand agencies Special and Motion Sickness...
TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game...
AUCKLAND, Today: To breathe life into Malibu’s refreshed brand direction, DARKHORSE, an exceptional integrated Brand Experience, PR, and Social agency,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s Just A Little “3” Forbes and Media.net...
AUCKLAND, Today: Together, a leading independent media, data, and tech agency, is thrilled to welcome Penelope Brown as Managing Director,...
Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the...
Thinkerbell Aotearoa proudly announces the appointment of Jess Allison as its new General Manager, welcoming her into the Kiwi family ....
The Caitlin Clark effect is getting an assist from bars committed to women's sports as March Madness hustles into Final...