How Women’s Sports Bars Are Bringing Fans and Brands to March Madness

The Caitlin Clark effect is getting an assist from bars committed to women’s sports as March Madness hustles into Final Four weekend. But reaching this point meant overcoming long odds. A year ago, hospitality veterans Claudia Capriles and Alexandra Murray had just finished raising funds for their pop-up bar Athena Keke’s. Named after their cat…
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