Selling frugal fast-food buyers on dynamic pricing and digital menus gets more difficult once it's framed as surge pricing and...
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Independent Media Agencies New Zealand (IMANZ) has announced the appointment of Kath Mitchell as its inaugural General Manager. Mitchell joins...
OpenAI's latest AI-powered disruptor, the text-to-image tool Sora, is prompting shifts in business models and agency pricing structures, five sources...
TVNZ has reported a net loss of $ 16.7 million for the six months period to 31 December 2023, continuing...
In the last quarter of 2023, Americans spent an estimated $ 285.2 billion buying goods and services online. That's up...
Self-serve CTV ad platform Vibe.co announced its $ 22.5 million Series A round, which it will use to bolster its...
AA Insurance is pleased to announce the permanent appointment of Shaun Rees to the role of Chief Product and Marketing...
Today's marketing so often fixates on the latest trends, chasing the next novel concept--I can't be the only one fatigued...
G/O Media knows all too well about the headwinds facing digital publishers. And it’s betting a contextual targeting offering will...
Public Relations Institute of New Zealand is thrilled to announce Fiona Cassidy APR FPRINZ LPRINZ as the 2024 Chief Examiner...