AUCKLAND, Today: Creator marketing is getting the grown-up treatment in the latest episode of The Spinoff’s *The Fold* podcast, released...
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In Connected TV Ad Land, proving performance is the priority for video advertisers. To drive more demonstrable reach and results,...
Meadow Fresh and McCann New Zealand are launching the latest chapter of the ‘Craving real?’ platform for Kaló Authentic Greek...
There is a common refrain that AI requires high-quality data to deliver high-quality results. “Garbage in/garbage out” refers to the...
Google readies its Search bar for the AI era, answering longer queries, and simplifying shopping across the internet. Adweek Feed
Ad leaders from Disney, YouTube, WBD, Fox, NBC, and more explain what to expect from AI in TV ad sales....
Influencer marketing used to be the squishy line on a media plan. Marketers would choose who to work with based...
Cooper’s final 60 Minutes segment was about the clash between technology and the taxi industry. Adweek Feed
MediaWorks has launched a new brand position and campaign, with the focus back on audio. The new tag ‘New Zealand...
Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed...