Three days after Warner Bros. Discovery appointed an ad sales chief, the company now also has a new upfront strategy...
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Fortnite maker Epic Games is steadily putting together the building blocks of its significant metaverse endeavor, which will focus on...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy Tech And Privacy Theater The ad industry, particularly...
The $ 43 billion WarnerMedia-Discovery merger crossed the finish line late Friday afternoon, just under 11 months after the deal...
It makes perfect sense for TV manufacturers to break into advertising. But what about content and software-first companies considering the...
Nonprofit media rating company Common Sense Media is adding podcast ratings on its platforms so listeners can identify the shows...
TV inventory fragmentation means publishers need new ways in which to aggregate their inventory, connect with buyers and transact. To...
Even at 90 years old, there's a lot of love for the Lego brand, which ranks consistently high globally in...
Connected TV has been a buzzword for years, but its categorization distinct from other over-the-top (OTT) media was only made...
BANGKOK, Today: For the second year in a row, NZ agencies and production companies have stayed away in droves from...