Magnite has always been an SSP. But lately, it’s only had CTV on its mind. Its total Q4 revenue for...
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Following on from their successful ‘Shark’ TVC, LifeDirect and Pitchblack Partners have launched the next chapter of the ‘Unexpected Happens’...
PacSun and Eddie Bauer are bringing more versatility to outdoors wear with a brand new celebrity partnership. The former recently...
Everyone and their mother is becoming an advertising company. And that trend took another step forward on Thursday with the...
As Kiwibank celebrates 20 years, it is marking the significant milestone by revealing a new brand identity. Kiwibank chief executive...
Comcast Advertising, the largest multichannel video distributor, announced today that it's providing media measurement company VideoAmp a license to use...
Programmers are busily making their selections for Team Alternative Measurement. On Thursday, Comcast announced its first pick: VideoAmp. “New types...
AUCKLAND, Today: Rockit Apple global marketing GM Julian Smith – fresh from collecting Rockit’s Gold, Silver and Bronze at the...
What if bad behaviors on dating apps played out in real life? They might look even more absurd. Dating app...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Working Their Retails Off Retail media is in growth-stage...