It's a new year, meaning the decade that brought us Jurassic Park, Super Nintendo and "Livin' la Vida Loca" is...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Criss-Cross Media Measurement CTV ad dollars are expected...
In cinema, a camera tells us a lot more about characters than we often realize. The way a shot lingers...
2021 was a scorching year for the ad fraud and verification category – and 2022 is keeping up the pace....
As consumer preferences change and the various ways to reach them continue to proliferate, finding the right approach can be...
Three years ago, at AdExchanger’s Industry Preview event, Michael Katz, CEO and co-founder of customer data platform mParticle, pronounced from...
Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper...
Viewers are switching up how they watch their favorite shows. 2021 was a record year for CTV. Now, at least...
Last year's most significant TV transaction by far occurred in March, when the NFL completed eye-popping new rights deals for...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....