Reach Metrics Are Obsolete – Let’s Focus On Attention Instead

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Marilois Snowman, CEO and founder of Mediastruction. After this exclusive first look for subscribers, the piece will be published in full on AdExchanger.com on Tuesday. Not too many years ago, media plans centered on reach… Continue reading »

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