AT&T has sold its ad tech business Xandr to Microsoft. Terms of the deal were not disclosed. The acquisition marks...
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Cosmopolitan and Messenger have partnered to release a Group Effect on Messenger called "Nugget Cheers." Messenger's Group Effects are augmented...
The evolution of the customer data platform market can be tracked based on the type of RFPs vendors have received...
With the omicron variant fueling another wave of Covid-19 across the United States, the organizers behind the Consumer Electronics Show...
Nielsen started alpha tests of its TV measurement system that spans streaming and linear TV. Nielsen ONE will measure the...
The pandemic, now rounding into its third year, continues to be the driving force behind many of the changes reshaping...
Overdose. has racked up two major honours at the recent Google AUNZ Premier Partner Awards, taking out Partner of the...
You could cave in and get your kid a pony for Christmas, but think of the cost--training, shelter and food...
The Trade Winds The balls keep bouncing for advertising lobbyists. Yesterday’s newsletter cited the IAB’s transition from publisher-focused group to...
This month’s Colmar Brunton Ad Impact Award goes to Heineken. Having won the second annual, global Kantar Creative Effectiveness Award,...