A virtual Wild West is an apt description for programmatic advertising. Or at least it was. No one can deny...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amped Up In the wake of Nielsen losing its...
Uncertainty has been the one constant during the pandemic. It isn't enough for travel and hospitality companies to know a...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
AUCKLAND, Friday: Clemenger Group NZ, with 44 Effies finalists between Colenso BBDO and Clemenger BBDO Wellington, top the shortlist leaderboard,...
Mercedes-Benz is consolidating its global media, brand and performance marketing into one holding company, Omnicom Group, which beat out fellow...
By Rob Armstrong, SVP of Product at Eyeota If you’re a publisher operating in today’s digital ecosystem, you’re probably pretty...
AUCKLAND, Sunday: “To the mediocre starting out in an industry, learning the jargon is a vital part of being able...
Joel McHale believes that if consumers can test drive cars and sleep on mattresses for a month before returning the...
Oracle launched a prospecting and lead-scoring product called Fusion Marketing on Monday, as the company tries to reframe the value...