After two years of stock declines, WPP is finally inching toward progress. The holding company on Friday reported revenue was...
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A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Shopping News Meredith generated $400 million in retail...
As the specter of California’s Consumer Privacy Act looms over the tech world, many industry giants and trade groups have...
It’s out with the old and in with the new at Nielsen. Revenue for Nielsen’s Watch segment decreased 3.5% to...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Targeting on TV with the same precision as digital is becoming a reality. Hulu, Roku and other over-the-top (OTT) providers...
<!-- --> When the world changes, sometimes you need to change with it. But evolution doesn’t always happen – or...
Tubi TV has no interest in becoming a subscription-video-on-demand (SVOD) service. As giants like Netflix and Amazon Prime pour money...