“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bijan Ziaei, director of demand partnerships at VRTCAL. Publishers, advertisers and ad tech vendors all support reducing ad fraud and increasing marketplace transparency. Yet, one of our most powerful… Continue reading »
The post Ads.cert: The Crucial Next Step Toward Full Transparency appeared first on AdExchanger.
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