Of the $70 billion in national TV ad spend, Roku’s Q3 cut was $100 million. But the over-the-top (OTT) platform...
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The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the...
The 2016 election was a disaster for the reputations of political pollsters, many of whom missed badly. With the midterm...
Dynamic creative advertising technology is becoming more personalized.Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever...
Cadent has launched what it says is the first national platform for addressable TV advertising.The aptly named Advanced TV Platform...
“The Sell Sider” is a column written by the sell side of the digital media community.Today’s column is by Paul Bannister, co-founder and executive vice...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Drying Out The Well Venture capital funding for ad tech...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here.Jounce Media founder Chris Kane gave a popular presentation at Programmatic IO...
This article was produced in partnership with Rubicon Project.As alternative methods for TV viewing – connected TV, over-the-top (OTT) devices...
The data management platform (DMP) category is now a three-horse race, with Salesforce gaining on Oracle, and Adobe nipping at...