Q1 2019 in a nutshell: Ad tech isn’t doing as poorly as you’d think (all things considered), TV and data...
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"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Chance To Serve The buy-side ad tech company...
IBM is bowing out of mar tech and offloading its marketing cloud assets – for the second time.Competition from the other...
Pinterest’s valuation in its amended S-1 released today is lower than the $12 billion it was gunning for last year.With...
It’s a good time to be in the first-party data biz.Jebbit, a Boston-based startup that helps marketers collect data directly...
It’s a tough time for all publishers, and local publishers especially.To combat those challenges, Advance Local – part of the...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view.Today's column is written by Emily Ketchen,...
"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search Wars 2 Amazon is eating into Google’s search...