If Amazon-owned Twitch reaches its goal this year of – according to Bloomberg – doubling its ad sales revenue to...
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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.If You Can’t Beat ’Em While Disney and WarnerMedia challenge...
Oracle kicked off its OpenWorld conference Monday by introducing a customer data platform (CDP) to connect disparate data sources and...
Audio ads should be personalized, too.That’s the thought behind Adobe’s partnership with A Million Ads, which powers dynamic creative optimization...
After stagnant growth in 2017, holding companies are getting rid of assets that aren’t related to their core focus on...
When Shpock, a European shopping app, started using search behavior to inform its ad targeting this year rather than just...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV.Today’s column is written by Jay Friedman,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Marketing Diet P&G’s marketing cuts haven’t caused the sky to...
TV data provider Sorenson Media filed for Chapter 11 bankruptcy Thursday, seeking to extricate itself from a costly deal with...