April 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

TV Buyers Skeptical About YouTube; Zynga Buys Turkish Game Studio Peak

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mobile Video In TV’s Clothing YouTube may struggle to win TV buyers, who see the app as a mobile- and desktop-first platform. Time spent streaming YouTube on TV sets is up 80% year over year, and the platform is bidding for TV ad dollarsContinue reading »

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