Video games have proven their marketing mettle during the coronavirus crisis, with people stuck at home and live sports and TV frozen in limbo. The latest example of that trend comes from Doritos, which is teaming up with Twitch to host a series of esports tournaments over the course of the year. The Doritos Disruptor… Continue reading »
The post Doritos To Sponsor Twitch Tourneys, Embracing Live Gaming Risk And Reward appeared first on AdExchanger.
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