Video games have proven their marketing mettle during the coronavirus crisis, with people stuck at home and live sports and...
News
This is the fifth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity and Segment....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Pullback Television ad revenues will drop 12% this...
The demand-side platform Beeswax launched a data warehouse product Monday that company CEO Ari Paparo described as analogous to Google’s...
Small businesses are under immense pressure during lockdown. “Holy cow, it’s tough,” said Sara Brook, CEO and founder of Dessert...
Despite the coronavirus crisis, two-year-old ecommerce shapewear company Shapermint is increasing its media investments and has lowered the price to...
Bacardi CMO John Burke has been in lockdown at his home in London for the past two months. And his...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Are You Committed? Advertisers want more flexibility in upfront...
What goes down must go up. Now that the economy is slowly beginning to reopen, Facebook CPMs have bounced back...