Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Actions Speak Louder... Google added Best Buy, Nike and Sephora...
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If there’s one thing that frustrates Oliver Maletz, Volkswagen AG’s head of international communications and media planning, it’s paying for...
This article was produced in partnership with Signal. Identity continues to attract attention – and investment. U.S. marketers are responding...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt.Among the “Big Three”...
What do an international pop group, the creator of “American Idol,” Cirque du Soleil and actor Clive Owen have in...
Programmatic dollars flowing to video and mobile have finally surpassed spend on desktop and banner ads.This year, mobile made up...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.In The House Seventy-eight percent of ANA members reported having...
FreeWheel released the next generation of its ad exchange on Tuesday.The Comcast-owned ad server built off its legacy ad exchange,...
The switch to first-price auctions last year is causing programmatic buyers to pay more, according to research from media agency...