It’s out with the old and in with the new at Nielsen. Revenue for Nielsen’s Watch segment decreased 3.5% to...
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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Targeting on TV with the same precision as digital is becoming a reality. Hulu, Roku and other over-the-top (OTT) providers...
<!-- --> When the world changes, sometimes you need to change with it. But evolution doesn’t always happen – or...
Tubi TV has no interest in becoming a subscription-video-on-demand (SVOD) service. As giants like Netflix and Amazon Prime pour money...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hungry Mouse Disney is in talks to acquire WarnerMedia’s...
Rubicon Project’s revenue increased 32% in Q4, earning $31.4 million on $246 million in ad spend. It met its goal...
The Trade Desk shocked many observers last May when shares jumped from around $50 to $90, and then again in...
Ad buyers need to be on the lookout for a new problem called “declaration fraud,” where buyers paying for full-screen...
Kraft-Heinz’s $15 billion write-down on Kraft and Oscar Meyer last week shows that underinvesting in marketing and brand hurts long-term...