Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Give And Take Marketers and agencies will lose access to...
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Adobe said Thursday it has agreed to acquire the B2B marketing platform Marketo for $4.75 billion.It’s the biggest deal in...
Advertisers on Dish’s video-on-demand service Sling TV can now power their addressable TV campaigns using Nielsen audience segments based on...
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from...
Advertisers are moving over the top.Over-the-top TV (OTT) ad spend will grow 40% to reach $2 billion this year, according...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Up The Amazon Marketers are projected to spend $4.6 billion...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium.As...
Consumers’ mistrust of data-driven advertising has reached a crisis point, and they must be reminded of the value they’re getting...