“We’re privacy-centric,” said every marketer ever. But what was once a reflexive statement must now be backed by substance. Despite...
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When AT&T bought Time Warner in June to create a programmatic exchange for the TV industry, many looked to Verizon’s...
Paris-based analytics platform ContentSquare said Monday that it’s raised a $60 million Series C just one year after announcing its...
Investors are well over their brief love affair with independent ad tech, but other categories –namely mar tech, customer data...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Messaging Megalith Facebook will integrate WhatsApp, Instagram and Messenger,...
Marketers have a lot to contend with in 2019. Heads are spinning with thoughts of consumer-driven privacy concerns, different regulations...
A slew of consortiums, collaborations and integrations have emerged to fill the need for a universal advertising ID, which would...
BuzzFeed, Verizon Media and Gannett all had layoffs this week, as the media business struggles to find its way in...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....