Overcoming the banality of a standard banner ad in favor of a custom unit requires a lot of work. Buyers...
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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Safety Some marketers have complained about Snapchat brand...
<!-- --> AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Programmatic is still growing like a weed. In its...
The best-laid media plans of mice, men, buyers and sellers often go awry. On Tuesday, advertising data automation company PremiumMedia360...
Former AppLift CEO Tim Koschella is launching a company called Kayzen to help app marketers bring their programmatic ad buying...
Facebook will distribute $300 million across multiple local news projects over the next three years to support newsrooms and help...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Doubled Up DoubleVerify has acquired the Finnish contextual ad...
NBCU is not getting left in the dust as competitors like Amazon, AT&T and Disney plan their direct-to-consumer (DTC) streaming...