RTL Group is paying up to $33 million for Yospace, a UK-based server-side ad insertion company. The company will operate...
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The company behind a cable channel for babies has built a thriving branded content business on social media.The against-the-grain strategy...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thinking Inside The Box Amazon is testing a program...
Nielsen went public with ratings for the Netflix hit film “Bird Box” on Tuesday, estimating that the blockbuster (so to...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here.Two years ago, Twitter was a company in distress. Usage and revenue...
If Apple has its way, privacy will be a topic of conversation at this year’s Consumer Electronics Show (CES). The...
Turner will activate first-party data from AT&T’s 40 million set-top boxes to improve targeting and attribution for its linear TV...
Some ad tech companies are getting out of the managed media business – and others are jumping in with both feet.On...
Verizon Media – formerly Oath – said Tuesday it has increased the amount of native Microsoft inventory it can sell...