The interactive video ad server Innovid has acquired Taykey, a company that uses machine learning to extract contextual information about...
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Online display advertising spend in the US will grow 70% from $42 billion this year to $72 billion by 2021,...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snappy Look A major redesign of the Snapchat app...
BuzzFeed laid off 8% of its domestic workforce, or 100 people, Wednesday as the company diversifies beyond native advertising. Recode first...
During a speech Tuesday at think tank R Street Institute, Federal Communications Commission Chairman Ajit Pai justified his plan to...
When Al Jazeera pulled its cable channel from the American market a few years ago, it saw one bright spot: social media.While...
Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
L’Oreal doesn’t like the word “programmatic.”“We prefer ‘precision marketing,’” said Lubomira Rochet, L’Oreal’s chief digital officer. Precision, Rochet said, is...