The Trustworthy Accountability Group (TAG) released a study on Thursday that found an 84% drop in fraud compared to the...
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With a divided Congress, don’t expect 2019 to usher in federal privacy legislation a la GDPR… or to see a...
Unruly wants to help brands get in their feelings.The video-focused ad tech company, owned by News Corp, creates audience segments...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Why It Matters Axios is on track to rake in...
Of the $70 billion in national TV ad spend, Roku’s Q3 cut was $100 million. But the over-the-top (OTT) platform...
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the...
The 2016 election was a disaster for the reputations of political pollsters, many of whom missed badly. With the midterm...
Dynamic creative advertising technology is becoming more personalized.Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever...
Cadent has launched what it says is the first national platform for addressable TV advertising.The aptly named Advanced TV Platform...
“The Sell Sider” is a column written by the sell side of the digital media community.Today’s column is by Paul Bannister, co-founder and executive vice...