Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by...
News
FEDERATION has today announced the appointment of its first Chief Strategy Officer, Dan Bye, following the recent promotion of Olly Walker-Boden...
Generative artificial intelligence has already unlocked a host of new capabilities for marketers, particularly regarding ad creative. Still, the technology...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not-So-Sweet Deal A campaign without reporting is like an...
The Spinoff, an independent online media platform, is thrilled to announce Liv Sisson as the newest addition to its team,...
When The Hershey Company used AI to drive its media placements in a recent campaign, it not only sold more...
YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content categories. The...
CHRISTCHURCH, Today: Te Whare Wānanga o Waitaha | University of Canterbury (UC) has signed a multi-year agreement with the training...
While buzzy AI startups like OpenAI and Stable Diffusion have caught marketers' attention, many lesser-known gen AI startups have secured...
Change is coming quickly in the digital advertising industry. With Google holding fast to its vow to phase out all...