With Netflix announcing that it is in-housing its adtech, buyers have a chance to get some of their programmatic wishes fulfilled. There have been ads on Netflix for around a year-and-a-half, but the streamer still lacks technical capabilities that are table stakes for most of its competitors, like measurement, advanced targeting and the ability to…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury
A Bon Viant; The End Of Indie Middleware