Another independent attribution solution is off the market. SAP said Wednesday that it had purchased Abakus, a move that puts...
In the summer leading up to the 2016 US presidential election, liberal political website ThinkProgress moved from WordPress to Medium....
Neustar has been acquired by a group of investors led by private equity firm Golden Gate Capital for $33.50 per...
FuturePlay Games relies primarily on advertising to monetize. But it had a devil of a time attributing ad revenue to...
Adobe made a big upgrade to its multidevice ad-delivery system Adobe Primetime on Wednesday. The platform, TV Media Management, improves...
Welcome to episode No. 7 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Are ad tech fees still...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Cord Cutter’s Delight More ad space is opening up on over-the-top...
As the clock ticks down to President-elect Trump’s Jan. 20 inauguration, the future of regulatory agencies like the Federal Communications...
Bitly was known as the de facto Twitter link shortener back in 2008. As that business commoditized – and Twitter,...