Disney is welcoming marketers back to the wonderful world of upfronts, and global advertising president Rita Ferro can't wait to...
Had enough of marketing changes and disruption this year? Too bad. Google Search, the web’s largest traffic and revenue generator...
Independent PR and communications agency Raise Communications has been appointed by PREKURE, a professional health coach education organisation, to provide...
Alternative TV currencies are ready for prime time from a technology standpoint. But media buyers aren’t quite there yet when...
AUCKLAND, Today: The Out of Home Industry launched its very first, The Speccies Awards in 2024, celebrating the creative talents...
As brands sit down with publishers to discuss connected television (CTV) deals during this upfront season, they're asking for more...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Excuses, Excuses Performance marketers blame two scapegoats for recent...
In the first quarter of 2024, The Out of Home Industry introduced its inaugural Awards – The Speccies, where it...
NBCUniversal’s upfront pitch centers on advanced audiences, attribution and the fact that it built Peacock with advertising features baked in,...
Experienced radio and television broadcaster Ryan Bridge has been confirmed as the new host for Newstalk ZB’s Early Edition programme....