Disney and Max are a bundle of surprises ahead of upfront week. Top line Today, Disney Entertainment and Warner Bros....
Dotdash Meredith (DDM) sees its OpenAI partnership as an opportunity to participate in an inevitable trend. When it comes to...
Billups, a global out-of-home services agency has acquired Billie Media, a New Zealand-based OOH agency. This acquisition brings Billups to...
The last upfront season resulted in long negotiations with significant rollbacks outside of sports, and buyers wouldn't be surprised by...
NEW YORK, Today: Billups, a major player in Out-of-Home (OOH) managed services, just snagged Billie Media, a New Zealand OOH...
Apple has revealed its thinnest product ever, the 13-inch iPad Pro. To show off this distinguishing feature, the brand crushed...
PubMatic has its supply-path optimization initiative, its strategy to introduce direct deals for CTV and online video, to thank for...
AUSTRALIA, Today: GroupM has just brought Marc Lomas on board as Managing Director to supercharge their Commerce and Retail Media...
Coca-Cola ads typically focus on the joy of drinking a cold soft drink, but the brand's latest campaign tosses the...
Disney Advertising links up with Walmart Connect to let advertisers match Walmart's and Disney's first-party data for audience-based bids on...