In 2023, like every generation before them, Gen Z proved themselves to be different from previous cohorts. And marketers are...
2024
If 2023 was the year marketers experimented with generative AI for ad creative, 2024 is the year most brands will...
Since advertisers now treat connected TV more like a digital performance channel, expect programmatic CTV demand to keep ramping up...
Public perception can make or break a company. It's the job and responsibility of a public relations expert or team...
The ongoing battle between artificial intelligence models and publishers is not an even playing field, and media outlets with high-quality...
The 2023 TV landscape became the year of AVOD. Netflix and Disney+ completed their first full years with advertising tiers...
Ad revenue in the US is set to grow in 2024. So pour one out for 2023 – and try not...
Talking can produce a lot of hot air – and the time for just talking about sustainability has passed. In 2023,...
Cookies, who? Agencies aren’t panicking about the end of third-party cookies anymore, because clients aren’t panicking – or procrastinating as much....
The in-game ad market entered 2023 riding a wave of optimism. Advancements in targeting, measurement and ad verification in 2022...